FACE SERUM

Face serums are lightweight skincare products formulated with concentrated ingredients that work to visibly improve skin texture, tone and hydration. The fast-absorbing nature of skin serums allows them to penetrate the skin’s surface more effectively than creams. Common ingredients include vitamin C, retinol, hyaluronic acid, and niacinamide.

Face serums are designed to visibly improve the appearance of skin by targeting concerns such as dryness, dullness, uneven tone and fine lines. Depending on the formula, they may help hydrate, brighten or refine the look of skin. Popular options include hydrating serums with humectants, vitamin C antioxidant face serums, and exfoliating serums. When choosing a skin serum, always consider your skin type and goals.

The ideal face serum for your skin will depend on the ingredient formulation and any particular concerns you may have:

• • Serum for dry skin: The Cicaplast B5 Serum for Dry Skin is formulated with 10% vitamin B5 and glycerin to visibly hydrate and comfort dry skin.
• • Serum for oily skin: The Effaclar Anti-Acne Salicylic Acid Serum helps refine pores and reduce the appearance of blemishes.
• • Serum for sensitive skin: The Toleriane Ultra Dermallergo Serum is formulated with glycerin and neurosensine to support sensitive skin.
• • Serum for combination skin: Layer the Effaclar Anti-Acne Salicylic Acid Serum with our Hyalu B5 Suractivated Hyaluronic Acid Serum to balance hydration and exfoliation.

The best hydrating serums are formulated with ingredients that help attract and retain moisture, such as hyaluronic acid for improved texture and radiance. Our pick for hydration is the Hyalu B5 Suractivated Hyaluronic Acid Serum , formulated with hyaluronic acid and vitamin B5 to visibly plump and hydrate the skin. It’s suitable for all skin types and is an ideal skin serum for daily use.

Skin brightening serums are formulated to visibly improve radiance and tone by targeting dullness and uneven texture. For a brighter-looking complexion, try the Vitamin C 12 Brightening Serum, which combines pure vitamin C and salicylic acid to improve radiance and refine skin texture. For dark spots, the Mela B3 Niacinamide Serum for Dark Spots helps reduce the appearance of pigmentation and post-acne marks.

Several serums are good for night time use when our skin enters regeneration mode. The best types of serums for night time use include:

• Hydrating serums: Hyaluronic acid serums like Hyalu B5 is great for replenishing moisture lost throughout the day.
• Anti-ageing serums: Retinol serums like Retinol B3 serum help to boost collagen and improve skin texture. These are recommended for night time use because retinol can make your skin sensitive to the sun.
• Exfoliating serums: Serums containing AHA and BHA like our Effaclar serum, help to improve cell turnover, leading to a brighter and smoother-looking skin surface. Ingredients like glycolic acid or salicylic acid can increase sun sensitivity, so it's recommended to use them at night, followed by sunscreen in the morning.

Apply serum after cleansing and toning, using 3-4 drops across the face, neck and décolletage. Allow it to absorb before following with moisturiser. Use morning or night, depending on the formula; for example, retinol and exfoliating serums are best used at night. Always finish with SPF in the morning.

Yes, most serums can be layered with other serums, when done correctly. Serums often contain highly active ingredients, and while some ingredients are compatible and work well to enhance each other, others should be avoided. Some good serum pairings are:

• Vitamin C and hyaluronic acid to brighten the complexion and protect against harmful free radicals.
• Hyaluronic acid and retinol to target ageing skin concerns like skin elasticity, fine lines and wrinkles.
• Retinol and niacinamide to address skin concerns like hyperpigmentation, blemishes and excess oil production.
• Vitamin C and niacinamide to protect, brighten and tighten the skin while reducing visible redness.
• Vitamin B5 and hyaluronic acid for deep nourishment and hydration for very sensitive skin.

Face firming serums are designed to visibly improve skin elasticity and support a firmer-looking complexion. The Hyalu B5 Suractivated Hyaluronic Acid Serum is formulated with four types of hyaluronic acid to help plump and tighten the skin’s appearance. It’s suitable for all skin types and ideal for those looking to visibly improve firmness and tone.

Serum should be applied before moisturiser. This allows the concentrated ingredients to absorb into the skin, while moisturiser helps seal them in and maintain hydration. Wait around 30–60 seconds after applying your serum to let it fully absorb before following with moisturiser.

It’s best to use toner before applying a skin serum. Toner helps prep the skin and remove any residue, allowing the serum to absorb more effectively. After applying toner, wait until your skin feels dry to the touch before applying serum for optimal absorption.