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anti-ageing skincare

Anti-Ageing Skincare 101: Building the Best Routine for Ageing Skin



3 min read

The desire for luminous, resilient skin is universal. But, as you age, it’s normal for your skin to show visible changes – such as fine lines, wrinkles, dullness and loss of elasticity.

While these changes are natural, a consistent anti-ageing skincare routine tailored to your skin’s needs can help improve the appearance of these signs and support your long-term skin health. Below, we’ll look at what drives skin ageing and how to create an effective anti-ageing skincare routine. We’ll also unpack how to choose the best skincare products for ageing skin – and how nourishing skincare ingredients like hyaluronic acid can help.

older lady

WHAT CAUSES SKIN AGEING?

Skin ageing occurs due to both intrinsic and extrinsic factors.

Intrinsic (or chronological) ageing is caused by the passage of time and is also shaped by your genes. It is, by definition, unavoidable.

Extrinsic ageing, on the other hand, is caused by a number of environmental factors, and accounts for 90% of visible skin ageing1. While not entirely avoidable, it’s significantly impacted by your lifestyle and habits.

Extrinsic ageing is influenced by external and lifestyle-related factors – including sun exposure, pollution, smoking, poor nutrition, stress, lack of sleep, alcohol consumption, and even repetitive facial expressions. Many of these skin ageing causes can be managed through daily choices, helping to slow the visible signs of ageing and support long-term skin health. For those factors outside your control, anti-ageing skincare can play a key role in helping your skin look smoother, firmer, and more radiant over time.

Anti-ageing skincare routine: Step-by-step guide

A quality – and consistent – anti-ageing skincare routine helps to minimise the visible signs of ageing. The most effective approach combines products that cleanse the skin of impurities, deliver a variety of efficacious ingredients, and provide skin moisture barrier support and protection.

Step 1: Cleanse gently without stripping the skin

A gentle cleanser should be the beginning of any skincare routine. To visibly reduce skin ageing, opt for a foaming gel formula that prepares the skin to absorb nourishment. Our Effaclar + M Purifying Foaming Gel Cleanser uses phylobioma technology to rebalance your skin microbiome, purifying your skin while helping reduce the visible signs of ageing.

How to apply:

  • • Wet your skin with lukewarm water to open your pores.
  • • Dispense a small amount of the cleanser into your hands.
  • • Gently work it into the skin using circular motions across your T-zone, neck, and any other areas of concern.
  • • Use morning and evening.
  • • Rinse thoroughly and pat your skin dry.
anti ageing serum

STEP 2 : APPLY A HYDRATING SERUM WITH KEY ACTIVE INGREDIENTS

Once your skin is prepped, it’s time to begin moisturising your skin with a hydrating serum. The Hyalu B5 Suractivated Hyaluronic Acid Serum is specifically formulated to visibly smooth, brighten, and plump your skin. To retain moisture, it contains two forms of hyaluronic acid for intense hydration.

How to apply:

  • Take a pea-size amount and rub in evenly across your face and neck.
  • Use twice daily – once in the morning and again at night.
  • Avoid applying to areas where your skin is damaged.

SHOP THE ROUTINE

hyaluronic acid

STEP 3:TARGET SIGNS OF AGEING WITH ANTIOXIDANTS AND RETINOL

One of the best ingredients in anti-ageing skincare is retinol, as it encourages collagen production, supports skin cell turnover and improves skin radiance.

If you’re unsure when and how to apply retinol, start by introducing it slowly into your routine – every two to three nights, for example. This is particularly important if you have sensitive skin. To refine the appearance of fine lines, wrinkles, and uneven skin tone, we recommend using our Retinol B3 Anti-Ageing Serum.

How to apply:

  • Make sure your skin is dry.
  • Take the dropper and dispense three to four drops gently onto your face and neck.
  • Follow this with a moisturiser to minimise any skin discomfort.
routine for sensitive skin

STEP 4: LOCK IN MOISTURE WITH AN ANTI-AGEING MOISTURISER

Maintaining optimal hydration is a fundamental part of any anti-ageing skincare routine. An effective face moisturiser balances your skin and delivers deep hydration, helping keep it smooth and youthful. The Effaclar Duo+M Anti-Imperfections Moisturiser features a blend of powerful ingredients – such as phylobioma, niacinamide, and mannose – to provide long-lasting hydration.

How to apply:

  • Squeeze a small amount of moisturiser onto your hands and gently rub into your face, avoiding your eye area.
  • Use morning and evening.
CICAPLAST SERUM

STEP 5 : PROTECT WITH DAILY BROAD-SPECTRUM SUNSCREEN

Sun protection is a crucial way to reduce the visible signs of ageing and should still be applied on cloudy days, or even when you’re indoors. Sun exposure is one of the main environmental causes of skin ageing, contributing to uneven tone and visible pigmentation.

For high-level protection, we recommend a broad-spectrum like our Anthelios Invisible Fluid Facial Sunscreen SPF 50+. With a lightweight formula, it’s designed for comfortable everyday use and, being non-comedogenic, it’s a great option for those with sensitive or combination skin.

How to apply:

  • Smooth an even layer onto your skin 20 minutes before sun exposure,
  • For optimal protection, reapply every two hours – or immediately after swimming, towel drying, or intense exercise.


From fine lines to uneven texture, the right anti-ageing skincare products can make all the difference. For more ways to support your skin, find out how to help manage pigmentation.

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