GAMING FOR CAUSE
WHAT’S GAMING FOR CAUSE?
September 20th, 24 hours, a global relay. Our mission: Elevate skin cancer prevention awareness.
The global relay kicks off with Ninja, the world’s most-followed streamer and a two-time melanoma survivor. At 11AM AEST the relay passes to Australia, where gamers Vindooly, Jackson, Boa, and Fasffy will compete head-to-head in PEAK, a co-op climbing game, raising funds for Melanoma Institute Australia.
WATCH THE STREAM HERE
LED BY NINJA
Tyler “Ninja” Blevins isn’t just a gaming icon with 74M+ fans—he’s also survived melanoma twice. Ninja will be going live at 20TH SEPTEMBER 12AM AEST.
PLAY FOR A CAUSE: OUR GAMERS
For 3 hours, we will go live with:
- Pro gameplay + real-talk moments
- Live donation trackers + in-game consequences
- Surprise giveaways ^^
CHOOSE YOUR STREAMER: 11AM - 2PM AEST
WHY GAMING FOR CAUSE?
Gaming for Cause was born from one simple truth: a passionate online community can drive real-world change.
Together, we'll share prevention tips and raise funds that go directly to Melanoma Institute Australia. This highlights a passionate online community's power when united for a cause.
Pro gamer Vindooly: @vindooly
Supported by:
- Fasffy: @fasffy
- Jackson: @thejacksonfield
- Boaroo: @boaroo_
“Gaming for Cause unites the power of gaming with our
dermatological expertise. It’s a bold step in our mission to
reach and educate millions on skin cancer prevention.”
Alexandra Reni-Catherine
La Roche-Posay Global General Manager
AUSTRALIA, HAS THE HIGHEST RATES OF MELANOMA SKIN CANCER IN THE WORLD. RIGHT NOW, 1 AUSTRALIAN IS DIAGNOSED WITH MELANOMA EVERY 30 MINUTES.^
95% of melanomas are caused by overexposure to UV radiation from the sun.
La Roche-Posay is the proud sunscreen of partner of Melanoma Institute Australia (MIA).
100% of funds donated go to MIA to help raise awareness of melanoma and support efforts in Australia.*
“LET’S PLAY FOR A PURPOSE!"
WHEREVER YOU ARE, YOU CAN HELP
Join the Stream at 11AM - 2PM AEST
Tune in on Twitch or YouTube
Keep the chat rolling
Share facts, hype the cause, and drop prevention tips in real time.
Power up the cause
100% of funds donated in Australia go to MIA to help raise awareness of melanoma and support efforts in Australia.
“This innovative collaboration allows us to reach vital new
audiences with critical messages about skin cancer
prevention and early detection.”
Cary Adams
CEO of UICC
FAQ
^aihw.gov.au,
*L’Oréal Australia Pty Ltd is authorised to fundraise on behalf of Melanoma Institute Australia ABN 35 123 321 148 (‘MIA’) for the Gaming for a Cause Campaign on 20 September 2025. 100% of funds donated go to MIA to help raise awareness of melanoma and support efforts in Australia. Donations of $2.00 to $39.99 are fully tax-deductible in Australia. Donations of $40.00 or more are not tax-deductible, as they provide entry into a prize draw and are therefore considered ineligible for a charitable tax deduction under ATO guidelines.
^^AU & NZ 18+ only. Ends 11:59pm AEST 4/10/25. Limit 1 entry per donation of AUD/NZD$40 or more, regardless of amount. Multiple entries permitted if donations are made separately. T&Cs apply. See here. Winner: McNamara, N. 2319
