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La Roche-Posay the Official Sunscreen Partner of Australian Open 2019

La Roche-Posay is proud to announce its partnership with Tennis Australia as the Official Sunscreen Partner of Australian Open 2019 (AO), that will showcase the world’s most acclaimed tennis stars when they return to Melbourne Park from 14 – 27 January, 2019.

LA ROCHE-POSAY THE OFFICIAL SUNSCREEN PARTNER OF AUSTRALIAN OPEN 2019

MELBOURNE PARK, MELBOURNE  |  14 – 27 JANUARY, 2019

LA ROCHE-POSAY is proud to announce its partnership with TENNIS AUSTRALIA as the Official Sunscreen Partner of AUSTRALIAN OPEN 2019 (AO), that will showcase the world’s most acclaimed tennis stars when they return to Melbourne Park from 14 – 27 January, 2019.

Previously known as the Australian Championships where only amateurs were able to compete, the first Australian Open was staged at the grass courts of Milton, Brisbane, in 1969 and ushered in a new ‘Open’ era for the sport. Celebrating its 50th ‘golden’ anniversary in 2019, the AUSTRALIAN OPEN is expected to attract a crowd of more than 700,000 across 14 days of world-class on court action, live music, food and activities on offer around the grounds.

Melbourne, in January, represents a very high risk of harm from unprotected sun exposure. Aside from wearing hats and UV-blocking sunglasses, it is recommended that AO attendees apply a broad spectrum SPF 50+ sunscreen every 2 hours, even when cloudy.

“The risk of melanoma increases with each additional sunburn and could double when someone experiences sunburn more than five times. Australians are getting sunburnt due to incidental and accidental sun exposure. We have found that over 60% of Australians experienced sunburn within the last year. Sunscreen application is crucial when people are outdoors or behind transparent surfaces such as windscreens and windows, and not all sunscreens are equal. They can differ in their technology, which impacts user acceptability and level of protection”. 
DERMATOLOGIST  |  Professor Pablo Fernandez-Peñas

As the official AO 2019 Sunscreen Partner, LA ROCHE-POSAY’S acclaimed Anthelios SPF 50+ sun protection range will be distributed at a spectacular, new four-level Player Pod showcasing luxurious spaces for training, treatment, recovery, dining and lounging. Fans will also have the opportunity to protect their skin and access complimentary Anthelios samples, via five conveniently located satellite Sunscreen Stations around the Melbourne Park precinct. Anthelios’ best-selling sunscreens will also be available for purchase at the official AO onsite retail shop.  

The brand will also activate across the country at the official AO lead-in events - Mastercard Hopman Cup in Perth (December 29 – January 5, 2019), Brisbane International (December 30 – January 6, 2019), Sydney International (January 6 – 12, 2019), World Tennis Challenge in Adelaide (January 7 - 8, 2019), and Hobart International (January 5 - 12, 2019). Ensuring patrons have convenient access to sun protection, LA ROCHE-POSAY expects to distribute more than 500,000 samples of its best-selling sunscreen - Anthelios XL Ultra-Light Fluid SPF 50+ - at the tennis this summer.

LA ROCHE-POSAY ANTHELIOS | ADVANCED SUN PROTECTION

An  expert of protection for sensitive  skin for almost 30 years, LA ROCHE-POSAY’S mission is centred on creating ‘a better life for sensitive skin’. The brand has been committed to ensuring the highest protection for sensitive and sun-allergic skin with its comprehensive sun protection range – Anthelios. With skin cancers accounting for 80%+ of newly diagnosed cancers annually in Australia, it is essential to take sun protection seriously, at the beach, at the tennis, and throughout the year, regardless of the season.

LA ROCHE-POSAY Anthelios XL Ultra-Light Fluid SPF 50+ - offers an innovative formula with very high* broad spectrum protection against UVB rays responsible for sunburn, and UVA rays that accelerate skin ageing. UVA rays represent 95% of UV rays on the earth’s surface… they penetrate deeper into the skin than UVB rays and cannot be felt. It is essential to protect against both types of ultraviolet rays, as lack of protection over time can lead to deterioration in the skin cells, irreversibly damaging the DNA, and potentially leading to the development of skin cancer.

LA ROCHE-POSAY ANTHELIOS | SUPERIOR TEXTURE

Showcasing an elegant, lightweight texture, Anthelios XL Ultra-Light Fluid SPF 50+ is non-greasy, non-sticky and absorbs effortlessly into the skin with an invisible matte finish. Formulated with LA ROCHE-POSAY’s unique, soothing Thermal Spring Water, the fragrance-free, non-comedogenic formula will not clog pores and is best suited to sensitive, normal to combination skin, but can be enjoyed by all skin types.

LA ROCHE-POSAY | AO ANTHELIOS RANGE

HERO SUNSCREEN PRODUCT

LA ROCHE-POSAY Anthelios XL Ultra-Light Fluid SPF 50+
50ml  | RRP $29.95  

Offering very high* UVA and UVB broad spectrum sun protection, this iconic sunscreen showcases an ultra-light texture that absorbs effortlessly into the skin with a non-greasy, non-sticky, invisible matte finish. Infused with LA ROCHE-POSAY’s unique, soothing Thermal Spring Water, the fragrance-free, non-comedogenic formula will not clog pores and is suitable for all skin types.

LA ROCHE-POSAY Anthelios XL Ultra-Light Spray SPF 50+
200ml  | RRP $35.95

Offering very high* UVA and UVB broad spectrum sun protection, this easy-to-apply sunscreen, ideal for the body, showcases an ultra-light texture that absorbs effortlessly into the skin with a non-greasy, non-sticky, invisible finish. Infused with LA ROCHE-POSAY’s unique, soothing Thermal Spring Water, the fragrance-free, non-comedogenic formula will not clog pores and is suitable for all skin types. 

LA ROCHE-POSAY Anthelios Dermo-Pediatrics Spray SPF 50+
200ml  | RRP $35.95

Offering very high* UVA and UVB broad spectrum sun protection, this ultra-gentle sunscreen has been designed for children’s delicate skin with ingredients rigorously selected for this safety. The lightweight, nourishing formula offers 2 hours water resistance and absorbs easily with a virtually invisible finish. Infused with LA ROCHE-POSAY’s unique, soothing Thermal Spring Water, the fragrance-free, non-comedogenic formula will not clog pores and is suitable for all skin types.

ABOUT LA ROCHE-POSAY | A BETTER LIFE FOR SENSITIVE SKIN

For over 40 years, LA ROCHE-POSAY has worked with dermatologists throughout the world to develop skincare products for the most sensitive skins. At the heart of the brand is a unique thermal spring water that is combined with state-of-the-art dermatological active agents, often inspired from the latest advances in medical research.

CONNECT WITH LA ROCHE-POSAY

ONLINE www.laroche-posay.com.au
INSTAGRAM @larocheposayuaunz #anthelios  #saveyourskin @australianopen #ausopen
FACEBOOK @larocheposayaunz

STOCKIST INFORMATION

LA ROCHE-POSAY is available at Chemist Warehouse, Priceline and select pharmacies nationally.  
To find your nearest Stockist and/or purchase online visit www.laroche-posay.com.au

AO 2019 TICKETS

To purchase Tickets to the AO visit TICKETEK

FOR FURTHER INFORMATION, PLEASE CONTACT
L’ORÉAL ACTIVE COSMETICS Communications Manager  | Nikita Papas  | [email protected]




+ Cancer Council 2018, http://www.cancer.org.au
* Tested to AS/NZS 2604:2012, "very high protection"

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